There are hundreds of different factors taken into account so that the search engine can figure out what should go where.
It’s like a mysterious black box, and very few people know exactly what’s inside.
However, the good news is that search engines are actually pretty easy to understand.
We may not know every single factor, but we also don’t need to.
I’ll bring it down to the basics with a simple method to please Google, rank higher, and bring in more website traffic.
First, I’m going to walk you through exactly how Google’s search engine really works so that you can see that it’s not as difficult to understand as you might think.
How Do Search Engines Crawl the Web?
Google’s first job is to ‘crawl’ the web with ‘spiders.’
These are little automated programs or bots that scour the net for any and all new information.
The spiders take notes on your website, from the titles you use to the text on each page to learn more about who you are, what you do, and who might be interested in finding you.
That may sound simplistic on the face of it.
Which is no small feat, considering there are more than 1.8 billion websites online today — with thousands of new sites popping up every day.
The first massive challenge is to locate new data, record what it’s about, and then store that information in a database.
Google’s next job is to figure out how to best match and display the information in its database when someone types in a search query. Scaling becomes a problem, though.
Google processes over 3.5 billion searches a day, and that number increases every year.
That means the information in its database needs to be categorized correctly, rearranged, and displayed in less than a second after someone expects it.
Time is of the essence here, because speed wins, according to Marissa Mayer back when she worked for Google over a decade ago.
She reported when they were able to speed up Google Maps’ home page, traffic leaped 10 percent within seven days and 25 percent just a few weeks later.
Google won the search engine race because it’s able to:
Find and record more information
Deliver more accurate results
Do both of those two tasks faster than any other search engine
One of the reasons Google is the front of the pack comes down to the accuracy of its results.
The information it displays is more likely to match what users are actually looking for.
Think about it this way.
When you type something into Google, you’re expecting something. It might be a simple answer, like the weather in your city, or maybe a little more complex, like “all about Google’s search engine?”
Google’s results, compared to other search engines, tend to answer those queries better. The information was the best of the best.
This breakthrough came from an initial theory Google’s co-founders actually worked on in college.
Google’s search engine is one of the most complex technologies in the world.
It crunches a mind-numbing amount of data at lightning speeds to give people exactly what they’re looking for in seconds.
When you boil it down to the basics, search engines are actually pretty easy to understand.
They want to help people find what they’re looking for.
People use Google to find answers and solutions. They have something on their minds, and they want to find an answer that helps them clear the issue to move on with their day.
How Google finds and delivers that information is the building blocks of SEO, making it crucial to growing your business online.
For your website to rank high on Google search, you need what we call SEO. You can visit our services page to optimized your site.